中國金雞百花電影節(jié)（Golden Rooster and Hundred Flowers Film Festival），創(chuàng)辦于1992年，是由中國文聯(lián)和中國電影家協(xié)會(huì)聯(lián)合主辦的每年一屆、為期四天的國際性影展。本屆電影節(jié)將是中國金雞百花電影節(jié)（金雞獎(jiǎng)年份）未來五屆十年落戶廈門市的第一屆，對于金雞百花來說，這不僅是一次傳承，也是一次全新的開始。

成都高興品牌參與了金雞百花文創(chuàng)周邊產(chǎn)品設(shè)計(jì)的征集工作，在周邊創(chuàng)作的過程，我們通過過金雞百花的理解，為其創(chuàng)造了一套適用于電影節(jié)周邊衍生品的品牌形象，我們以“放映機(jī)、年輪、歷屆獲獎(jiǎng)信息”三個(gè)元素為創(chuàng)意點(diǎn)，融合呈現(xiàn)第28屆金雞百花電影節(jié)“光影藝術(shù)、時(shí)間成長、榮耀經(jīng)典”的意義。

本屆電影節(jié)將是中國金雞百花電影節(jié)未來五屆落戶廈門市的第一屆，年輪的概念展現(xiàn)對歷屆獲獎(jiǎng)電影、電影人的回顧和致敬。

從傳承到創(chuàng)新：汲取了傳統(tǒng)放映機(jī)的形式感，在膠片轉(zhuǎn)動(dòng)中演繹光影的藝術(shù)。

Chengdu Happy brand has participated in the collection of the peripheral product design of Jinji Baihua cultural and creative industry. In the process of peripheral creation, we have created a set of brand image suitable for the derivatives around the festival through the understanding of Jinji Baihua. We take three elements of "projector, annual ring, award-winning information of previous years" as the creative point to present the "light" of the 28th Jinji Baihua Film Festival The meaning of "shadow art, time growth and classic glory".

This film festival will be the first time that China Golden Rooster and Hundred Flowers Film Festival will settle in Xiamen in the next five years. The concept of annual rings shows the retrospect and salutation to the previous winning films and filmmakers.

From inheritance to innovation: absorb the form sense of traditional projector, and deduce the art of light and shadow in the film rotation.

從起點(diǎn)到此刻：從樹木的年輪中提取生長的紋理，象征中國電影與金雞百花電影節(jié)“經(jīng)歷時(shí)間的成長，永不停止的探索與創(chuàng)新”

從精湛到經(jīng)典：將以往27屆電影節(jié)獲獎(jiǎng)名單一一刻錄、編纂、呈現(xiàn)，延續(xù)每一屆的精彩榮耀，創(chuàng)造第28屆新的經(jīng)典。

金雞百花是不僅代表中國電影的最高殿堂，也是中國電影的重要事件，高興品牌希望通過更當(dāng)代、藝術(shù)的設(shè)計(jì)，讓金雞百花，更年輕、更時(shí)尚、更國際化，彰顯中國電影的獨(dú)特氣質(zhì)。

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